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About

Abnormal concept is a Dutch online concept store providing a carefully curated selection of eclectic homewares, accessories and publications.

Each of our items delves into the concept of slow living with an emphasis on encouraging an ethical and sustainable lifestyle.

The Story

At abnormal concept we believe that high-end design should be accessible to everyone without the high-end prices.

The inception of the concept comes from Marianne Stefou and her desire to bring progressive designers into the spotlight. As a curator and creator of concepts, Marianne focuses on connecting people with spaces through unique and desirable objects. Coming from a background in trend forecasting, she wanted to establish a brand that makes new or upcycled functional ideas accessible to a wider public.


The Approach

Through our collection we aim to inject a spark of inner luxury into the everyday routine while giving young designers the opportunity to place themselves alongside already established brands. We pair functionality with innovation by offering objects that are made to last a lifetime and create an intimate relationship with their owner.

To ensure that level of quality, all our items are manufactured in Europe to the highest environmental standards. Our dedication to keeping a small ecological footprint extends all the way to the packaging, logistics, and customer service. But that's not all. To minimize waste we created a section for giving a new life to vintage items with timeless design and unquestionable aesthetic value.

We started in 2021 and represent a range of upcoming design studios and artists who stand out for being just as passionate and meticulous as we are. It marks the beginning of a long journey and we can’t wait to meet and welcome more artists to our community!

With love,
Marianne
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